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Visual Identity

ALTYVIQ

Project typeIndependent concept

Year2026

ScopeVisual identity, motion, fleet graphics, editorial and interface prototype

ALTYVIQ: the aerial-expertise brand signature.

Aerial Intelligence — Brand Identity

An identity for a fictional aerial-expertise company. The ascending mark connects aircraft, fleet, technical documents and an inspection workspace, making complex observations clear.

Project at a glance

Intention
Make a fictional aerial company’s expertise clear, from field equipment to the data delivered to its clients.
Design response
The ascending mark, signal orange and structured typography organise fleet graphics, reports and an inspection prototype. Every application uses the same visual cues.

Brand strategy

Capture. Interpret. Deliver.

Three steps shape the brand, from aerial capture to decisions across construction, industry, energy and agriculture.

ALTYVIQ: the three stages of aerial expertise, capture, interpret and deliver.

Logo construction

An ascending mark.

The existing logo is retained. Its axis, counterform and optical corrections define monochrome variants and reduction rules.

Construction of the ascending ALTYVIQ mark: axes, counterform and optical adjustments.
03Mark construction
ALTYVIQ logo system: full signature, monochrome version and reduced mark.
Primary signatureALTYVIQ
MonochromeALTYVIQ
Compact markALTYVIQ

Motion and graphic language

Measurement in motion.

A sweep reveals the signature. Instrument Sans, graphite and signal orange extend the language into data and wayfinding.

ALTYVIQ / MOTION05 / ACQUISITION

A reference becomes a signature.

A precise trajectory. A stable identity.

ACQUISITION / LOCATION / SIGNATURE
Instrument Sans typography and ALTYVIQ colours: graphite, mineral, aluminium and signal orange.
Typography and colourAa

Instrument Sans

0123456789

Graphite#171A1D
Mineral#F2F3EF
Aluminium#B8BDC0
Signal#E86820

Aircraft and fleet

From aircraft to fleet.

High-contrast markings identify the aircraft and service vehicle, up close and from a distance.

ALTYVIQ mark and orange cues applied to a drone.
07Aircraft
ALTYVIQ service vehicle livery with high-contrast graphics.
08Service fleet

Aircraft and vehicle livery.

Equipment and editorial

Ready for the field.

Equipment is identified; reports organise images, observations and review status. The inspection data shown is fictional.

ALTYVIQ field equipment identified by the brand’s visual codes.
09Field equipment
ALTYVIQ inspection report: hierarchy of images, observations and fictional review status.

Spatial identity

Precision takes its place.

Raised lettering, concrete and timber slats shape the reception. The orange locator connects the workspace to its equipment.

ALTYVIQ reception concept: raised lettering and an orange marker in a mineral interior.
11Reception and spatial identity

Digital product

One file, from office to field.

The prototype brings together observations, filters, notes and export. Each screen adapts the same demonstration data.

ALTYVIQ desktop and mobile inspection prototype with demonstration data.

Inspection workspace, desktop and mobile.

Explore the interactive prototype
Precision takes a higher view.

ALTYVIQ / An independent brand concept by Klareg

Your project

Let’s build an identity that matters.

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