01Haute perfumery
VÆLORA
Independent conceptA ligature, a copper line and a visual language built around a lingering scent.
View case studyVisual identity & art direction
A Maison
of One.
Bespoke identities, crafted
to leave a lasting impression.
The studio
An identity with character.
A presence of your own.
An independent designer to shape your visual identity and bring it to life across your brand’s applications.
From the logo to its applications, form, colour and typography work together to express your positioning with clarity.
Selected work
Distinct worlds.
One perspective.
Four independent concepts exploring what an identity can express, from its first mark to its applications.
02Aerial expertise
ALTYVIQ
Independent conceptA visual system connecting technical precision with clear information.
View case study03Collectible furniture
ARCA VELUM
Independent conceptAn open frame to sign the objects and give structure to their story.
View case study04Bespoke yachting
ORMARE
Independent conceptThe horizon as a starting point, from the monogram to branded spaces.
View case studyExpertise
Expertise
Visual identity
Creation or redesign of your identity: bespoke logo, typography, colour palette and graphic principles.
Art direction
A visual direction for your imagery and layouts, grounded in your brand’s positioning.
Applications
Identity guidelines and graphic applications for the print, packaging or digital formats agreed for your project.
The process
The process
Discovery
Clarify your brand, audience, goals and the scope of the project.
Exploration
Explore visual directions and discuss the rationale behind each choice.
Refinement
Develop the chosen direction, refine the details and test the identity across the agreed applications.
Delivery
Prepare the agreed files and usage guidelines so your identity can be applied consistently.
Working together
A clear collaboration, from the start.
Where do we start?
Tell me about your brand, what you need and your timeline. Our first conversation helps clarify the objectives and intended applications, then define the scope for a proposal.
How do we review the work?
Visual directions come with the thinking behind them. Review stages, feedback and refinements are defined as part of the project scope.
What will I receive?
Files and usage guidelines cover the applications we agree on: a signature, typography, colours, guidelines or graphic applications. The exact deliverables are set out in the proposal.
Can we work remotely?
Conversations and presentations can take place remotely. We agree on the schedule and review stages around the needs of your project.
About
Every detail considered.
Every identity one of a kind.
I'm Philippe Delaval, independent designer and founder of KLAREG. You work directly with the person creating your identity, from our first conversation to the final refinements.
I approach design as a craft: understanding what makes your brand distinctive, exploring possibilities, then refining each detail to create a coherent whole.
Precision01
Creativity02
Coherence03
Lasting relevance04
Contact
Let’s discuss
your project.
Tell me about your brand, what you need and your intended timeline. We can then define the scope of your project together.
- contact@klareg.com
- Phone
- +33 7 75 70 71 73
- Studio
- Paris, France