KLAREG
← Projects

Visual Identity

ORMARE

Project typeIndependent concept

Year2026

ScopeVisual identity, motion, hull graphics, editorial, spatial and interface concepts

ORMARE: yacht-house signature and the O-01 vessel.

Bespoke Yachting — Brand Identity

A fictional Monaco house of bespoke yachts. The horizon monogram accompanies the O-01 vessel, from hull detailing to interiors, marina signage and the owner’s workspace.

Project at a glance

Intention
Give a fictional bespoke-yacht house a shared signature, recognisable on a hull as well as in a private document.
Design response
A circle and a horizon line form the monogram. This cue connects hull graphics, editorial, signage, spatial concepts and an owner-interface concept.

The maison

Architecture in motion.

O-01 is the signature vessel at the heart of ORMARE.

O-01 concept vessel at the heart of the ORMARE brand world.
02The O-01 vessel

Identity foundations

One circle. One line.

Pencil studies establish the monogram. Optical corrections, monochrome variants and clear space define its use.

Pencil studies of the ORMARE monogram: a circle crossed by a horizon line.
03Monogram construction
ORMARE logo system: primary signature, monochrome, reduced mark and clear space.
Primary signatureORMARE
MonochromeORMARE
Compact markORMARE

Motion principle

The line finds its bearing.

The ring forms, the line reveals the name, then returns to complete the signature.

ORMARE / MOTION05 / HORIZON REVEAL

FROM BEARING TO SIGNATURE

The line finds its horizon.

MOTION PRINCIPLE

The line starts at centre, reveals the name, returns to axis and opens into the horizon.Launch films / interfaces / on-board displays

System on the vessel

From language to hull.

Typography and colour organise information. Metal and the blue line give the mark its presence on the vessel.

Instrument Sans and ORMARE colours: deep water, graphite, mineral, Mediterranean blue and metal.
Typography and colourAa

Instrument Sans

0123456789

Deep Water#07131B
Graphite#171A1D
Mineral#F1F0EC
Mediterranean#008FBD
Metal#AEB3B6
Brushed-metal monogram and blue line applied to the ORMARE hull.
07Hull signature

Private brand world

A private world.

Documents, materials and signage share the same precision, from the touch of paper to arrival at the quay.

ORMARE editorial applications: logbook, private correspondence and access card.
08Private editorial
ORMARE material palette: graphite wood, stone, smoked glass, brushed steel and blue leather.
09Material library
ORMARE signage concept for arrival at the quay and access to the vessel.
10Marina signage

Private architecture

The horizon, within.

Continuous lines organise the salon and suite. Materials and light soften the vessel’s geometry.

ORMARE interior concepts: salon and suite shaped by horizontal lines.

Private digital experience

The owner’s workspace.

Design reviews, material approvals and vessel archives share one interface across desktop, tablet and mobile.

ORMARE owner-interface concept: design reviews, materials and archives across several screens.

Private interface concept.

True luxury is not added to the vessel. It is resolved into every line.

ORMARE design principle

Your project

Let’s build an identity that matters.

Next project