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Visual Identity

VÆLORA

Project typeIndependent concept

Year2026

ScopeVisual identity, packaging, spatial and interface concepts

VÆLORA / Haute perfumery01 / Signature

The invisibleremains.

Paris — Grasse
Monaco — Dubai
Klareg concept / 2026

Haute Perfumery — Brand Identity

A fictional haute-perfumery house between Paris and Grasse. The Æ ligature and copper line connect bottles, olfactory archive and consultation around one idea: the invisible remains.

Project at a glance

Intention
Give a fictional perfume house a tangible presence while preserving the invisible, personal nature of scent.
Design response
An Æ ligature and a copper line connect the signature, bottles and olfactory archive. The same idea extends into spatial and interface concepts.

The making thread

From intention to identity.

VÆLORA explores the identity of an imagined perfume house. Here is how one idea becomes a usable family of marks.

Independent concept

  1. Intention

    Suggest what remains.

    The scent trail is the starting point: a line accompanies the campaign signature, without illustrating the fragrance literally.

    VÆLORA campaign signature, accompanied by its scent-trail line.
    The trail is reserved for editorial expressions.

  2. Decision

    A point of recognition.

    The Æ ligature concentrates the identity. It stands alone when there is less room for the full signature.

    VÆLORA Æ ligature with a short scent-trail line.

    Illustrative guides: leave space around the mark, without stretching it or changing its proportions.

  3. Use

    Keep it legible.

    The drawing adapts to its format. Compare three versions at their actual width on screen.

    VÆLORA mark displayed at its recommended minimum width.

    Ligature with trail

    Recommended minimum width for this version.

A tangible excerpt

The primary signature, as vector paths. A file from this concept, ready to inspect outside the project mockups.

Download the SVG signature

Brand strategy

The invisible remains.

VÆLORA / Strategy02 / Brand idea

The territory

Making theinvisible last.

VÆLORA does not sell the image of a flower. The maison composes the trace a material leaves in memory.

Tension
Sensuality and precision. Craft and international projection.
Rupture
Move beyond black, gold and interchangeable botanical narratives.
Response
A memorable ligature and a line that makes the scent trail visible.
Brand idea

The invisible remains.

Perfume as a lasting trace, rather than a moment.

Logo craft

The name becomes a mark.

The Æ ligature makes the name distinctive. Optical spacing and monochrome variants preserve its clarity at every scale.

VÆLORA / Drawing03 / Wordmark construction

From name to sign

Two letters.One sign.

A and E remain legible before sharing a crossbar. Their fusion creates the memory point; the rest of the wordmark is then optically spaced.

Proprietary ligature / ÆOptical drawing / VÆLORA

Source forms

A+E

Two distinct letters, one shared contrast.

Æ ligature with its copper crossbar

Signature gesture

A shared crossbar turns the join into a memory point.

R–A / optical correction−11 units

01Source forms
A+E

Separate reading

02Æ fusion
Æ ligature with its copper crossbar

Shared crossbar

03Final wordmark
VÆLORA

Optical rhythm approved

Primary signature

Ink field

Compact wordmark

Clear space and reduction

Æ ligature within its clear space

04 / Logo system

Brand language

The language of scent.

The line appears, diffuses and remains. Instrument Serif carries the sensory voice; Manrope organises formulas and batches.

VÆLORA / EXPRESSION05 / THE SCENT TRAIL

Haute perfumery

The scent passes.The impression remains.

The invisible leaves a presence.

01 / AWAKENING02 / DIFFUSION03 / IMPRINT
VÆLORA / Language06 / Typography and colour

Instrument Serif / voice

Material& memory

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz

Manrope / information

ORRIS 09 — PARFUM
LOT 26.09 / 50 ML / PARIS — GRASSE

Functional palette

Five roles.No effect.

  • Ink / depth#211A20
  • Paper / space#F2F1EE
  • Orris / intimacy#B8AEBB
  • Copper / trace#B75F48
  • Distillate / information#78978C

Collection architecture

Three expressions, one bottle.

VÆLORA collection: bottles and labels for Orris 09, Resin 14 and Salt 02.

Orris 09, Resin 14 and Salt 02.

Object and archive

From bottle to archive.

Cotton paper, glass and copper give the signature form. Indexed trays compose an archive of 3,312 olfactory ingredients.

VÆLORA bottle and packaging application, using paper, glass and copper.
VÆLORA olfactory archive concept, with indexed ingredient trays.

Material and place

From material to place.

The index reveals the ingredients. The consultation salon translates their character into materials and light.

VÆLORA ingredient index: markers and organisation of the olfactory collection.
VÆLORA consultation salon concept: materials and light extend the identity.

Digital experience

The collection online.

VÆLORA desktop and mobile interface concept: collection, formulas and private consultation.

Formulas, traceability and private consultation, on desktop and mobile.

Luxury does not need to announce itself. The invisible remains.

VÆLORA brand principle

Your project

Let’s build an identity that matters.

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