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Visual Identity

ARCA VELUM

Project typeIndependent concept

Year2026

ScopeVisual identity, editorial, signage and digital catalogue concept

ARCA VELUM: signature of the furniture-publishing house concept.

Collectible Design — Brand Identity

An identity for a fictional Milanese publisher of limited-edition furniture and objects. An open frame and folded V connect the collection, its certificates and its provenance register.

Project at a glance

Intention
Create a shared visual language for a fictional collectible-furniture publisher, from presenting the objects to documenting their provenance.
Design response
An open frame and folded V structure the identity. Shared references connect the catalogue, certificate, object marking and digital passport concept.

Made by hand

Draw. Measure. Refine.

ARCA VELUM studies: tracing paper, graphite and optical corrections to the monogram.

Tracing paper, graphite and optical corrections.

Aperture Tension

Frame. Connect. Certify.

Four open planes define the space. The folded V connects information and authenticates each edition.

ARCA VELUM construction system: grid and proportions of the open frame and folded V.
Three functions of the ARCA VELUM mark: frame the composition, connect information and certify editions.

Collection architecture

Four objects, one collection.

ARCA VELUM collection: Tension seat, Axis console, Veil light and Fold screen.

Tension, Axis, Veil and Fold. Limited editions.

Provenance

Verifiable provenance.

One archive number links the certificate, engraved plate and digital passport.

ARCA VELUM certificate concept with edition number, materials and archive reference.
Detail of the ARCA VELUM marking engraved on the object.

Edition and archive

From atelier to collector.

The catalogue documents dimensions and materials. The crate carries the same references for transport and archiving.

ARCA VELUM catalogue: layout of collection dimensions and materials.
ARCA VELUM shipping crate: identification label and handling markers.

Physical and digital space

Let the objects speak.

The signature welcomes; labels document. Online, the catalogue opens each object’s passport.

ARCA VELUM exhibition concept: wall signature, wayfinding and object labels.
ARCA VELUM digital catalogue and object-passport concept on desktop and mobile.
The object’s precision, reflected in its identity.

ARCA VELUM / Brand concept

Your project

Let’s build an identity that matters.

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